Impacto da geração Z na gestão empresarial

Abstract

Each generation brings with it singularities that have an impact on the business management of its time. This also happens with the generation Z, formed by those who were born in the digital era. These young people, also known as digital natives, are multitasking and adept at "virtualization," and can not conceive of a world without digital interactivity. This difference is paramount if we take into account other generational groups also mentioned in this monograph, such as the Baby Boomers, generation X and Y. There are several behavioral peculiarities of generation Z with respect to the way in which they relate to the labor market. The purpose of this study is to identify the profile of young generation Z workers residing in Curitiba and Metropolitan Region and their perceptions about the market and the business management in which they are inserted. When applying a quantitative survey of 418 young workers between 16 and 24 years old living in great Curitiba regarding their relationship with the work environment, it was possible to contrast the results with the opinion of several authors on the subject, revealing possible impacts of this group in the practices of people management.