Inovação: alternativas para transformar ideias em produtos

Abstract

Processes and Innovation Management tools in their multistage processes can reduce the time, reduce some risks to increase product success chance in the consumer market. But the processes and products, are not static, feedback knowledge also affects the models established innovation management. New methods have emerged, in particular a streamlined method for innovation, Lean Start-up proposed interaction between the product, processes and customers, the method is product development with customers. This study aims to show some models that occupy important position in academia and show more recent, combining modern concepts of fragments to appropriate them to Innovation Management concepts of renowned authors. To achieve the goal was taken bibliographic method of theoretical and conceptual nature, the type of research was used qualitative research describing predictable behavior from the observation of the new reality produced by renowned authors and other more recent. As a result, it has been demonstrated to date ways to better achieve the innovation goals, either incremental or radical. It is suggested that in Innovation Management Planning are used the tools that enable rapid implementation and are derived from contact with customers consumers.