Priorização das ações sociais de uma empresa de Ponta Grossa - PR baseada nas necessidades sociais regionais

Abstract

Social inequality is one of the biggest issues in our era, therefore, being a concern for all sectors from economy, including the private initiative by the Corporate Social Responsibility. Thereby, this research goals the prioritization of the social actions developed by a company from Ponta Grossa - PR based on the social necessities of the region. Therefore, a social actions prioritization model based on social indicators was used to evaluate the development level of the external corporate social responsibility of the company and the relationship between the social actions developed and the key social necessities of the region. As results, it was acknowledged a major gap on the educational development of the region, that being the key social necessity and the necessity less worked one by the social actions developed by the company, that being the priority for the social development of the region. Presenting a necessity to reassess the company’s External Social Responsibility plan, with the goal of solving the opened gaps and making a more effective plan to promote the social wellness.