Proposta de melhoria de portfólio de produtos usando métodos multicritérios: estudo de caso de uma empresa de ferragens e ferramentas

Abstract

The competitiveness and challenges continue to increase and the search for staying in this market makes companies invest more and more in optimizing resources. The optimization of resources depends on several factors, where the administration of the decision making appears with great importance. Among these important decisions in the search for optimization is the way to manage the company's product portfolio management. This work seeks to organize and optimize the product portfolio, helping a decision making of the company without the right to the customer. As methodologies in this work, are AHP and Electre I methods, with a focus on portfolio management. With the purpose of prioritizing already active projects and joining new product lines, adding value and improvements to the company. The prioritized lines were analyzed by the two methods, obtaining in this case as the best product line the EPI's.