Proposta de metodologia para a redução das chances de insucesso operacional em uma startup do Brasil

Abstract

The entrepreneurship is directly responsible to generate wealth in a country. Although the conception of entrepreneurship is much wider than the simple idea of open a new business. Entrepreneurial attitudes can be connected to the idea of finding new solutions to the society problems. The present study shows the creation of a startup company which builds silver clay 3D printers to make jewelry. In a way to achieve the project, the author developed a methodology that searches in the literature different ways to minimize the risks to start a new company. This methodology involves the definition of strategy with the base in the market analyses and the validation of the hypothesis of the business model with tests of conception and interviews. The fist step was the customer development, in which the first business model was defined by the partners. The interaction with the customers through interviews and tests showed that the problem to be solved by the startup was relevant and the solution would be well accepted to the potential customers. The MVP was built and showed the inviability of the technology and the ideia needed to be changed. The metodology was one more time started form the begining as a new spin, as a result a new product was built and tested and this time was accepted by the public.