Utilização de software de business intelligence na escolha do modal de transporte de produtos à exportação no estado do Paraná

Abstract

Competitiveness in business is getting more and more intense. Costumers are more selective and looking for precise delivery times. In agriculture, it is known that producers are busier, especially during high demand periods. The cause of this movement is exportation “race”, in addition of many infrastructure limitations for logistic sourcing in Brazil, which is responsible for retarding product flow, and followed by a profitability loss for the producer. For that matter, an extensive effort on choosing the best logistic modal has been conducted. Additionally, loads flow are a representative part in costs of products with low added value. Thus, the need on reducing logistic expenses is a competitiveness guarantee for Brazilian products overseas. Therefore, this paper’s target is logistic area, and aims for understanding and highlighting different costs for different alternatives of load transportation modals. Using Power BI, Microsoft’s Software, as a tool for business intelligence, is expected to improve capacity of supporting processes decision-making. Aiming for analytical methodology for pointing out the proposed alternatives’ relevant impacts. This approach is justified by the identification of issues’ systematic occurrence on different connection paths from important agricultural cities to exportation ports, such as Paranaguá/PR. Considering that, this paper shows a quantitative and qualitative tool for solving the problematic by offering an uncomplicated search tool, providing identification of the best transportation modal used for Paraná’s main trade products.