A manutenção da qualidade no armazenamento de frios: um estudo de caso em um supermercado da região sudoeste do Paraná

Abstract

Over the years, retail sales in Brazil, passed by a restructuring of its segments, due to changes worldwide, where the trading environment has become increasingly competitive. The need to provide a quality product has become a means of survival and differentiation in the current market. In this sense, this research was based in the analysis of how is performed the maintenance of the quality control in the cold storage of a supermarket located in the Southwest region of Paraná. The study was a qualitative research of descriptive character, predominantly the case study. The research was conducted by analyzing the cold storage sector as a whole, identifying which methods are used and ascertaining the contributions of maintaining quality for perishable foods. In this same case study, it was possible, through an interview with the manager of the cold sector of the supermarket, identify and include technical knowledge and management used in the storage and maintenance of the quality of these products. At the end, brought as a result a constant concern and effectiveness in terms of managing and maintaining the quality of products offered, in which it was concluded that the supermarket analyzed seeks constant improvement of its services to better serve their products, because through them, quality can be managed and maintained.