As cores de “O Menino e o Mundo” estudo sobre sua aplicação e significados

Abstract

This work aims to study the application of colors in the animated movie "The Boy and the World" to better understand its meaning. Using parameters of Application of Colors in Projects based on the Color Theory, the analysis of the choice of such colors and the production of their meanings is done. To do so, it starts with an understanding of the language of animation, focusing on National production and the process of acquisition and materialization of colors in animated cinema. Targeting children, animation "The Boy and the World" is a significant part of the animated film market and, therefore, the analysis and study of the application and consequences in the generation of color meanings in this film assists in the understanding of its scope. The chromatic analysis is carried out in two axes: Schemes of Color Combinations and Color Symbology. The conclusions will contribute to the differentiation as well as to the identity of the Brazilian animation, through the choice of its colors.