Projeto de identificação de preços em etiquetas de supermercados para pessoas com baixa visão

Abstract

This work presents the development of supermarket labels designed for the public who have low vision and do not have and are consumers in supermarkets. It analyzes the supermarket environment as well as the profle of the target audience and their needs through feld and point of sale surveys. Presents the development of the new label. It shows what difculties the public has, as well as the labels currently present in the main supermarket chains in the country. Defnes how to comply with all legal requirements on the information on the labels without any harm to the consumer. It results in a new tag model designed and validated by the target audience.