Stop-motion: poema eu, etiqueta; uma reflexão sobre o consumismo

Abstract

This project refers to the creation of a stop-motion animation, which gives reflective content about consumerism and construction of the individual identity. The poem "Eu, etiqueta" by Carlos Drummond de Andrade was used as the basis for the plot and visual reference of objects of consumption. It was necessary, therefore, to conduct a brief survey of the author’s life and work, as well as a historical survey about the consumerism, and also about the technique of stop-motion animation, through its concepts. The project’s steps, which include the routing, storyboard, photo production, editing, among others, were defined from a methodology that has been described and explained in this work. Social networks as facebook, youtube and vimeo made the placement of the final product, in order to make public the animation preview, and mostly reach the defined target audience.