Criação de marca e identidade visual para produtora de vídeos e animações

Abstract

This study brings as its topic the development of a visual identity system for a video and animation producer that has yet to be launched in the market. The goal is to aggregate value to a proposition of enterprise through graphic design, creating visual communication strategies. The graphical language of the new elements will appeal to a creative aspect result; however, it will also reference the everyday contact, bringing forth a higher chance of contact and gathering of new customers. The construction of this project is based on the Munari methodology, which consists in specification of the problem, gathering and analysis of information, and finally the development of solutions that will lead to the brand and visual identity creation. By means of this study, it was sought to reach the adequacy of the visual identity to the design concepts and the Market share of the presented producer. The result of this design Project has configured itself in a Brand Book that complies to the objectives and expectations of the project stages.