Perfil do consumo de carne de frango e ovos caipira no município de Dois Vizinhos - PR

Abstract

The present research aims to identify the profile of consumers of slow grow chicken and eggs, in the city of Dois Vizinhos - Paraná, through aplication of questionnaires in markets, supermarkets and market of products from family agriculture. For the profile identification of consumers were applied 396 questionnaires, this questionnaires number is based on number inhabitants and in sampling error of 5 %. The data obtained with the consumers will be analyzed by Clusteres. The monthly income have affected decision to buy meat slow grow chicken with origin seal. The age have affected consume frequency of slow grow eggs and the place of purchase. The frequency of consumption was rarely justified by the difficulty in finding, buying directly from the producer, but the predilection was for the slow grow chicken, according to the taste and texture of the meat, accepting to pay more for a product with a seal. For the consumption of slow grow eggs, the largest consumer public was characterized in 67.94% by female, with more than 56 years, complete high school, monthly income of two to three minimum wages. The frequency of consumption was weekly, acquiring directly from the producer, consumption was justified because they considered the product healthier, accepting to pay more for eggs hired with a seal.