Projeto arte campesina: um estudo exploratório sobre a utilização de processos não industriais no design gráfico

Abstract

Considering the discussion on the limits of design performance, the study reports the development of a project of a visual identity system for a group of artists and craftsman named Projeto Arte Campesina. Aiming at the development of materials in line with the concepts worked in product development, we chose the production of printed be the responsibility of the group, in other words, would be used for non-industrial printing processes. As a result of this exploration shows the design of a system-changing visual identity, which have printed the character of unity, reinforcing the values worked in the organization's products. Other benefits have been identified as an improvement in the union group and in a sense of belonging.