Sistema de identidade visual: sopro no ar Saxophone Ensemble

Abstract

This Project presents a system of visual identity of the Sopro no Ar Saxophone Ensemble, aiming to assist in branding. Was necessary to develop a research was a survey of members of the group to better understanding of customer needs. To learn graphics solutions proposed by other groups, was developed an analysis of competing brands, covering aspects of graphic design. The creation brand was based on research and analysis sought to justify the choice of use of certain elements, among others, in the construction of the group visual identity. Based on the research were created sketches of the brand until the result is achieved. It took studies of typography and color, proportions, among others. A field survey using questionnaires was necessary to confirm the opinion of the audience. The specifications are designed to guide the correct application of the brand. Then we generated judged interesting applications for disclosure. Specifications and applications were then organized into Visual Identity Manual.