Inteligência coletada: um primeiro passo na direção da inteligência coletiva para decisões de compra no comércio social

Abstract

The present work deals with the development of a prototype that aims the creation of a mechanism for collecting and distributing intelligence regarding the quality of products, in the context of social commerce. To achieve this goal, the prototype will enable users to make product assessments and, especially, consult assessments made by other users, highlighting reviews from members of their own social networks. Opinions from known sources have a greater impact in a decision than opinions from unknown sources, which justifies the development of the prototype. Since in social networks the “connections” of the users are already formed, we use Facebook as a means to obtain this information. The prototype was developed for the Android mobile operating system and it was possible to obtain the necessary information from Facebook and arrange it in order to highlight information from the social circles of the users.