Especificação e desenvolvimento de uma ferramenta experimental de gerenciamento de empresas concorrentes em TI utilizando OPM

Abstract

In the last century, economic systems evolved in ways never seen before. Manufacturing has been replaced by mass production, companies have evolved into mega corporations, and the corporate market has become increasingly fierce. In a highly competitive era, new IT companies need to compete not only with local competitors, but also with international competitors. Thus, for a company to survive in the market, besides a differential in the supply, it is necessary that it is attentive to the market changes and prove to its clients, often through certifications, their sustainability and competence. In the case of the CERTICS certificate, there is a requirement for the company to demonstrate its ability to monitor its competitors in order to obtain better competitive conditions. This paper proposes an experimental computing tool to monitor competition in IT, called AMC, with the objective of strategically assisting competitiveness and fulfilling one of the requirements of CERTICS. The AMC tool offers a set of interfaces and functions based on studies in the area of opportunity management, administration and economics, with emphasis on Michael Porter's theories. Even though it was an experimental proposal, AMC proved to be a viable tool with the potential to help small IT companies.