Proposta e desenvolvimento de um protótipo de um sistema gerenciador de pipeline comercial para pequenas empresas

Abstract

Nowadays there is an increasing number of companies that seek solutions for specific problems they have. Instead of implementing an organizational-wide CRM system, companies are investing in cheaper solutions in their strategic business areas. This need is even more noticeable in micro and small companies, that thrive in a small profit margin. A Sales Pipeline is a software for commercial areas. It keeps track of all the sales, opportunities and leads a company has. Pipeline means a “duct”, more specifically a “transport duct” or a “conduction duct”. This term has been adopted because the system follows a linear path in tracking its opportunities. First, the new opportunities are registered in the system, as Leads. The next stage is the client outreach, a first line of contact with the potential client. The third stage in the progression is a dialog with the client, a further communication. Next, the contact and dialog turns into an interest by the client. Then, the potential client goes through a testing phase of the service or product and proceeds to the conclusion of the sale of signing of the contract.