From magic and paradise to conchas lighthouse: léxico e culturemas em textos turísticos traduzidos sobre regiões do estado do Paraná

Abstract

This paper aims to research and compare lexical choices and semantic networks along with techniques used in the translation of a corpus of tourism texts about regions and attractions of the state of Paraná. It also analyses the so called culturemas, that is, cultural markers from the source culture which do not exist in the target culture and whose function is to link the source text to the foreign target reader. The research is supported by two theories: i) the functionalist approach to translation studies (NORD, 2016), which understands translation as a communicative act based on noticeable intentions and ii) by the skopostheory (VERMEER, 1986) which states every text entails an intention and a purpose guided to its target reader. Applied to the tourism area, we recognize this genre speaks directly to the reader motivating trips and expeditions to the localities being described and/or translated, and also that its primary intention is that of informing and persuading the reader to visit such areas. Research procedures are that of a qualitative study as the corpus is build up upon real texts. Data obtained demonstrates lexical choices stand as a relevant aspect to shape the scenario designed for the reader, and consequently to causes one to undergo tourism journeys. On the other hand, translation strategies and culturemas highlight the role of the translator, that is, they pinpoint the decisionmaking procedures underneath linguistic features and cultural traits in the translation process.