Comparação entre propagandas de produtos infantis da década de 80 com os dias atuais: um estudo à luz da análise do discurso

Abstract

All publicity aims to produce an ideological discourse to reach the audience. For the most part, publicity is supported by advertising for such purpose text and pictorial resources, which serve as major agents of the spread of speech. By having a comprehensive broadcasting, advertising through these resources, reproduces and constructs representations of a society in the target audience to consume and this happens even with children who, increasingly, have been the target of advertising campaigns. When we consider the process of identity construction and the children's critical thinking through interaction society-family, it is noted that the representations of being a child presented in advertisements can influence the child's education process through speeches that they arrive. Thus, a discursive analysis of advertising campaigns aimed at children in the 80 will be held, as compared to other, similar products, conveyed today, resulting in a comparison between the parties. The aim is to see if there were changes in the way such pieces convey his speeches, and especially how these discourses have changed (or not) over the last three decades.