Viabilidade operacional e econômico-financeira de empresa de construção em wood frame

Abstract

The high and growing Brazilian’s housing deficit demands solutions from the construction sector to fill this shortage of housing. As a result, the use of fast and efficient building systems that increase productivity is necessary. Wood frame is an innovative, sustainable, prefabricated and a high-performance building system which, therefore, shows itself as a valuable alternative to the current scenario. In addition, in Brazil, the availability of wood, raw material involved in the construction process, makes the market attractive in the eyes of investors. The present study aims to assess the operational and economic-financial viability of a company that develops real estate businesses in wood frame, focused on the Federal Government's Minha Casa Minha Vida Program. In order to do so, through the evaluation of three (3) organizational aspects, suggested in a study conducted by Ernst & Young (resource planning, supply chain management and process optimization), it was concluded that the operational difficulties are similar to those of other companies in the industry that use conventional construction methods, in addition to the fact that wood frame, with its speed of execution, brings great competitive advantage. From an economic and financial perspective, the company’s business model was defined based on the Business Model Canvas framework and a study of supply and demand in the construction sector was conducted. Moreover, the costs and expenses of the operation were calculated for the composition of the company's cash flow and, through the reading of financial indicators, such as: Net Present Value (NPV), Discounted Payback and Internal Rate of Return (IRR), it was verified that the proposed business is viable from the economic-financial point of view.