Influência das marcas esportivas em jovens praticantes de futebol de 12 a 15 anos

Abstract

Marketing has acquired a very large space within companies and sports brands, the internet and social networks have provided agility and ease of access of their customers to promotions and advertisements. In the world of football this is no different, more and more sports brands have noticed a business opportunity in the main football clubs in the world and consequently the biggest athletes that make the brands more and more known and recognized by the public. Through the social networks of clubs and athletes, the brands have greater visibility and thus expand their business by buying with just one click. This research aimed to verify and analyze the relationship between sports marketing and young soccer practitioners. The research methodology is classified as qualitative. A validated and self-administered questionnaire was applied among young people aged 12 to 15 years to raise the profile of these consumers. After data collection, these were tabulated, analyzed and discussed. It was verified that the profile of the sample is of young people who have preference for the quality of the products, opt for brands recognized in the market and most are influenced by the sports brands through the internet. It was concluded that social networks and the internet are used as marketing strategy to conquer the young market of the consumption of sports materials by the quality of time elapsed by links in these media.