Análise da gestão de negócios no crossfit em Curitiba/PR

Abstract

The fitness market has been growing steadily in recent years, and along with it the emergence of new modalities that are attractive in the eyes of the consumer. Crossfit is the new "sensation of the moment" and is currently the fastest growing modality in the world with more than 13 thousand affiliations. In Brazil the modality arrived in 2009 and quickly won supporters all over the country, there are more than 750 units, 53 of which are located in the state of Paraná and 27 in the city of Curitiba. Since it is a recent modality, there are few studies about a business management profile in Crossfit, so the objective of this work was to analyze the current business management in Crossfit in Curitiba / PR. A quantitative descriptive research was carried out through the application of a questionnaire with 17 box managers accredited for the research. Data analysis was based on descriptive statistics associated with frequency distribution, sing measures of position or central tendency, such as mean, fashion and median, as well as dispersion measures such as the interquartile range and standard deviation. The main findings were that many of the managers are not trained in physical education and also perform other functions in the box. It was verified that a large portion of the boxes do not have any criterion of division of classes which can be a risk factor for the numerous injuries occurred in the modality, being necessary more studies in this area to confirm this fact. The three pillars of "people, financial and marketing" business management are very well worked out by managers and this can be explained because Crossfit is a franchise with a specific training modality, but more studies are needed for further clarification.