Construção coletiva para interação social: uma crítica ao excesso de uso das redes sociais

Abstract

The aim of this project is to warn heavy users of online social medias as well as other ways of network interaction besides serving as a critic to such costumes adopted in the last few years with the popularization of the internet and the online integrated gadgets. We propose a reflection about how we use this ways and if we do it in a healthy way without harming our social life. For that, we began the study of how people behave, interact and act with others, how all of this unbridled growing of technology has influenced in this interpersonal bonds and even how biologically human beings are responding to that encouragement. Since above all it belongs to a dependent specie by nature of companion eand its similars that together form a community, a society. From that its concluded that the best way to trigger the behavioral change it's the reflection about these problems through the creation of a offline social movement based in a system compound by branding, advertising campaign, website, a interactive product and ambient where the product along with the visual identity are applied with the goal of promoting social relations and life in union. The aim of the project is to reunite people in the offline world, to relate physically, promoting collaborative events along with the community, through the use of virtual medias for propagation and organization of itself, making the online users to disconnect and enjoy more the real life.