Que jeans é a sua cara?: um estudo sobre os significados da calça jeans

Abstract

This document describes the development of a theoretical research on the meanings of jeans trousers. First, it presents the historical context, aiming to understand the different uses and values given to the object of the study through time. Then, the concepts behind the meanings assigned to jeans trousers, the importance of this type of study and the communication established through clothing compose the theoretical basis that sustains the analysis. For these analyzes were used as authors: Flusser, Daniel Miller, Deyan Sudjic, Anne Hollander, Alison Lurie and Lu Catoira, and other names such important as those. Using a qualitative-interpretative approach, a script for an opened and semi structured interview is used to gather the data, which will allow a discerning analysis on the answers so that we can acknowledge the different meanings of jeans trousers for the participants. For this presentation that explores the meanings, audio recorded in the interviews were listening and then the information were extracted and separated by niche of contends, and then this information became categories, they are: Special Meanings, Communication, Mirror, is that not Bombril: 1001 uses, Affection, indigo Blue, and Brand Differentiation, Memory: the first one never forgets, Belonging, Jeans being Jeans and Jeans not being Jeans. From these categories possible meanings for jeans were discovered for the people that attended the interview, those people were: female and male, that have 22-61 years, that belonged to middle class, from Curitiba e Telêmaco Borba, who took part in the research. The final considerations presented in this paper give rise to possible new research on topics of interest to design.