Sonhando acordado: desenvolvimento de uma linha infantil de estampas aplicada a pijamas-brinquedo que estimulam a leitura antes da hora de dormir

Abstract

This paper consists in a surface design study to the creation of a childish patterns assembly line that will be applied in play-pajamas that look for encourage the reading before bedtime. As inspiration, it was held storytelling moments with children between six and ten years old in three moments: narration (storytelling), reflection (break to discuss about the moral and the acquired learning) and interpretation (graphic representation with the assistance of paper, colored pencil, scissors, glue and ink. To these moments, it was used three short stories from the children’s writer Ana Maria Machado, which include various themes. She was chosen due to the author’s admiration for her life and professional history, besides of her literary work. All the produced content was analyzed and applied on the surfaces’ composition, taking into consideration important names from this area and their project techniques. The childish essence presented in the dashes and colors were kept and about thirteen patterns were created. To giving support to these creations, it was developed four pajama models, which bring a dynamic in their structures. The clothes are followed by little parts that can be fixed in their surfaces and work as a reward to the child after he or she has finished the reading. In this context, the fashion appears as an essential tool assisting at the technical issues as cloths choice, molding and prototyping. As complement to the project, a brand and a package were also created; both came from the relationship between the author and the children who assisted in the pattern elaboration process, as the choice of the name as the identity aspects. The project, besides promoting the childish patterning, arousing and stepping up the reading habit, looks for strengthen family ties promoting special moments between parents and their children.