Thinking comorg: o vlog como ferramenta de marketing digital para as organizações

Abstract

This course completion work aims to present a channel on YouTube as a digital marketing tool for companies wishing to enter digital environments to approach their consumer audience through digital media. Based on the or etical concepts and a esthetic references, we created a channel, in Vlog mode, to explain to the public some digital marketing concepts pertinent to Organizational Communication and how they can be applied in organizations. Along with the channel, other interaction networks were created, such as Facebook and Instagram, where posts, promotions, calls and dissemination of the content produced for the channel were made, thus integrating social networks. After production, we analyzed the results obtained by the channel and its pages in other social networks, such as number of followers, views and reach of publications. With this, even with thes low grow thof the product, we can say that the integrated interfaces generated a satisfactory resultand that Vlog has great potential as a tool of digital marketing.