Mira curadoria comunicacional: especializada na criação de conteúdo sobre a saúde da terceira idade

Abstract

Faced with the timely market scenario and a marketing niche that has not yet been explored, this paper aims to develop an entrepreneurship project for the planning of a communication curatorial, focused on micro and small companies specialized in the health and well-being of the third age. This project was developed based on surveys of the curatorship sector, using data available to the general public in communication vehicles and transparency portals, and on the bibliographic review of the areas of activity intended by the enterprise. In addition to presenting the enterprise scenario analysis, audience segmentation and guiding theoretical reference, this project also describes the whole process of establishing the company - from the definition of vision, mission and values and establishing the administrative functions of the business, until the marketing and communication strategies guided by the life cycle of the enterprise.