Canal Catapulta: um experimento audiovisual sobre tendências de comunicação, internet e comportamento

Abstract

The analysis of trends is a means of communication and a determining factor for the development of organizational strategies for the maintenance of relations between brands and services. It is in this scenario that the cool hunter, a new agent of the market, signalizes the professionalization of the trend analysis and, with this, increases the need for channels of discussion and content dissemination. Thinking about the same facilitated production standard and YouTube as a platform for video delivery and sharing, this project’s objective is to experiment different audiovisual creation formats focused on trends analysis and their relevance to the communication market . It will be done by creating a channel on the proposed shelf for the purpose of sharing the content produced according to the production planning of this project and according the suggested aesthetic references.