Convergência midiática entre revista impressa e online: um estudo de caso da revista Manequim

Abstract

This work analyzes the phenomenon of media convergence in the Internet times and how this process causes changes in media that were once printed and now have a digital format. The object is characterized as a case study of Manequim magazine, its format, its positioning and its suitability to the new media in three different moments, from 2014 until the present day. From the convergence culture concepts presented by Jenkins (2009) and Duffy's (2013) study on the evolution of women's magazines as organizations, the main objective of this work is to identify how the journal evolved and adapted to this new reality. The adopted research method is characterized as qualitative, a questionnaire was used, consisting of open and closed questions, as the main source of primary data collection to interview readers of the publication as well as employees and former employees of the magazine. The main results revealed that the various Manequim transfers between publishers affected the product made available on the Internet, the volume of work among the publication's employees increased and readers perceived the difference in quality at different times of the online publication. While several barriers have been overturned thanks to the convergence of mediation, others are raised between professionals and the public for differentiation, product valorization and brand identification.