Lean Startup: uma análise sobre o uso nas empresas nascentes de base tecnológica incubadas em agência de fomento na cidade de Curitiba

Abstract

The Lean Startup methodology provides a scientific approach to creation and business management in extreme uncertainty environments. It happens from a quick interaction with the user and by the validated learning. This study aims to analyze the use of the Lean Startup methodology in companies incubated in development innovation agencies in Curitiba. We used the open interview as data collection instrument, whose themes were extracted Startup project research of the Sebrae / PR 2015. We interviewed representatives of innovation agencies located in the city of Curitiba. The data were analyzed quantitatively and qualitatively. As a result, we find that the incubated startups make partial use of the Lean Startup methodology, focusing on MVP validation. However, after validated the idea is common the use of traditional methods and metrics for manager the startups instead of completing the feedback loop proposed by Lean Startup. Thus, lack a greater awareness about the benefits of using the validated learning, evaluation metrics focused on innovation and growth hacking that shape the branches of the Lean Startup.