Plano de negócios: BodyLab Gym

Abstract

The following business plan has the goal of discovering if starting a gym with a bodybuilding and weightlifting focus on the Rebouças neighborhood in the city of Curitiba, Paraná, would be a viable business. Starting with a survey created in order to raise data about the possible consumers, it was analyzed the marketing area and the market plan was created, with the goal of finding a place for the gym in the area of business. After that, it is presented and analyzed the people, operational e financial plans, to find out how the gym will operate internally and to evaluate its viability along the first five years of operation. The people plan covers the roles inside the company, as well as the recruiting and selection of new employees and the practices of rating and development of BodyLab Gym. The operational plan discusses the existing processes in the gym, its inside layout and the equipment that would be used. For the last part, the financial plan analyzes the liquidity and return indicators, defines the equity, cash flow and disclosure charts for a five-year projection. At the end of the work, it is possible to determine the infeasibility of the business due to the huge amount of the initial investment necessary in order to acquire the needed equipment and to pay the generated debt for the first years of operation.