Plano de negócio: uma análise da viabilidade para abertura da empresa SONS OF GOD

Abstract

The purpose of this business plan is to verify the viability to launch the company SONS OF GOD, that will sell t-shirts through a website. It provides an overview of ecommerce in Brazil, and its growth prospects in addition, it brings the concept of the brand, complemented by a market research that helped in the characterization of the target audience. The project brings mechanisms to reach this audience as well as management tools to be used in the company’s administration. This business plan also provides the features of the products being traded by establishing price, placement and promotion as well as the corporate planning required to operate the company and its essential characteristics needs to achieve organizational goals. Furthermore, this project points out the quality management methods in order to ensure consumer satisfaction and shows the analysis of financial ratios that exposes the returns and risks of the company discussed in this work.