Desafios e limites das empresas colaborativas na sociedade de consumo

Abstract

Technological advances and connectivity combined with social and economic changes, led to the emerging of sharing economy, a new economic model based on the sharing of goods and services, where the consumer does not acquire ownership of the property, but their access. The model seeks to curb excessive consumer goods, aiming the sustainability, strengthen interpersonal relationships and access resources to lower cost or for free. Forward the concern of the traditional companies with this movement and the success of collaborative organizations, this business model evolved to a big revenue maker. this paper proposes the following problem: what are the challenges and limits faced by collaborative companies for its consolidation in the consumer society? Therefore, the work has the main objective to identify and analyze, through qualitative, exploratory and documentary research, key challenges and limits to the advancement of collaborative business. The general objective seeks to identify and expose the concept and phenomenon of Sharing Economy; and case studies analysis of collaborative companies, as: Airbnb, BlaBlaCar and Uber. The research also persue to define the main concepts related to the subject in its theoretical framework, such as sharing, trust and sustainable consumption. Showing the evolution and main concerns of this new business model.