Orientação para a sustentabilidade nas atividades de inovação e desempenho organizacional sustentável: o caso das empresas participantes dos APLs do sudoeste do Paraná

Abstract

The present work has the aim to analyze the orientation for the sustainable in activities of innovation developed by the participated companies of Arrangement Productive Locals (APLs) in a region of Southwest of Paraná, and its influence in the sustainable performance of these organizations. For this purpose, initially it was carried out a qualitative study of explorer character joined to four companies, being a company represented by each APL in the Southwest of Paraná (production, furniture, aluminium and TI), by individual interviews based in a schedule half structured, that they were analyzed through the technique of analyzis of the content. Based on identification characteristics in the qualitative stage, the study accepted quantitative nature and a descriptive character to the point of the adaptation of a questionnaire that later it was applied in 191 companies, and turned out to be in 106 valid cases. The fact analysis happened by the descriptive statistic and later the facts were used in the statistic techniques of factor analysis and return of multiple linear. The results allowed to confirm that the researched companies develop practices that work in the development of innovation returned to the sustainable, and the relation between the orientation for the sustainability and the organizational performance in the economic, social and environment measures. Future complements of this research can give with the qualitative investigation of the obtained results or the investigation of the others economic sectors, like the inclusion of external variable that permit to differentiate better the research organizations.