Black-tie acessível

Abstract

The work aims to show the possibility of bringing to the city of Apucarana proposed deployment of a workshop that manufactures tailored clothing. The problem that arises is that the city does not have a place where customers can have a personalized service. Through field research conducted in the city of Apucarana, the city where the workshop will be deployed, you can see the project acceptance by the target audience. Based on bibliographic research and analysis, we identified the main characteristics of the local market and the product of fashion, its conceptualization in terms of their differentiation, and the search for unique visits, as well as the behavior of consumers in search of fulfillment of their desires and needs. With the completion of this scope can be seen a large demand for this type of service offered, associating fashion consulting quality and affordable prices. You can also find the search for exclusive fashion product, as well as personalized service, seeking to meet the tastes of each client and still follow the main trends of the market, offering a product that is not easily in the local market.