A aplicação do artesanato como fator de diferenciação na estética do produto underwear

Abstract

The use of clothing in the underwear segment is something that is part of the daily life of civilization and, for the feminine gender, is a subject that attracts great attention. Lingerie is considered as a second skin and is often used to enhance a woman's beauty. In this sense, this study seeks to bring an approach on artisanal techniques that can be used as a differentiation factor to enrich the aesthetics of the female underwear product. Therefore, it presents in the literature review information that contribute to the understanding of the appearance of underwear, its evolution over the decades and the influence that it acquires as an object of exposure of the female body in society. Through a methodology of qualitative approach, the research brings data that express preferences and difficulties regarding the needs and expectations that the consumers have in relation to this type of product in front of the market.