Homem plural: questões de gênero e as novas perspectivas para o vestir do homem contemporâneo

Abstract

The gender and identity issues have been gaining ground in society and the studies about these issues are increasing substantially. Regarding gender and identity issues, fashion took over and important role as a way of expression and communication. Throughout history clothing was a factor of distinction between men and women and as time went on, this distinction became clearer and as a result a new masculinity standard has emerged and been followed up to the present. This study discusses the plural man that don’t follow this masculinity standard because they are aware of the different kinds of masculinities and don’t see femininity and masculinity as opposites but as complementary. This thought reflects in the way they dress, where they embody feminine elements to their style. After study this group trough a netnography research, the purpose is to develop a fashion collection that understands the way this group thinks and offer men’s clothing according to their style.