A moda sertanejo universitária

Abstract

Clothing is a means of communication that expresses social meanings according to the space and the time wich is inserted.Thus, during the last century, Brazil underwent transformations in its rural-urban structure, influenced directly by the means of production. The majority of the population,who lived in the countryside and occupied themselves with rural activitiesat the beginning of that century,migrated to the big citiesbecause of the industrializationprocess andconsequently urbanization.In this context, the objective of this work is to study the relationship between backcountry fashion and its urban use and consequently to develop a clothing collection inspired by the Brazilian sertanejo-universitário style.The methodology applied was a bibliographical research followed by questionnaire application with people who consumes this style of clothing. This research aims to give subsidies for the development of the proposed collection.