Os códigos sociais do vestir: considerações sobre a percepção de moda das consumidoras de lojas populares no centro de Londrina-PR

Abstract

This paper conducts a study of social processes that are embedded in the actions of dressing, signaling symbolic representations that clothing conveys on those uses. Therefore, we carried out an empirical study in the traditional center of the city of Londrina, Paraná state, and correlated the information accrued in field theories studied, which permeate the consumer and fashion. It is understood that this dynamic works as a means of social distinction, in which the style is socially produced for the maintenance of the capitalist system, influencing the formation of identities, closely related, in this case with fashion consumed. The methodology used in this study is a qualitative method, in which the answers of the interviews ratified the veracity of the theory studied.