Análise da comunicação de marketing na eficácia da Comissão de Gestão de Resíduos Sólidos do Câmpus Londrina da UTFPR

Abstract

Since its inception, a UTFPR - Câmpus in Londrina has shown significant growth it offering new courses and expansion of the built area. Expansion provides increased attendance for both, students and employees, increased waste production as an effect of this. With the law decree no. 5,940 / 2006, in which require federal public institutions to implement a Solid Waste Management Plan and, as municipal regulations in the city of Londrina, it be implemented the Solidary Selective Collection Commission at UTFPR, Câmpus Londrina. As the activities of the Commission aim to organize a collection of waste generated on Câmpus, giving proper disposal, sending the recyclables to local cooperatives, thus minimizing the discarded in the landfill. However, the support and support of the academic community is necessary to achieve the objectives proposed by the Commission. In this context, this research aimed to analyze the marketing communication of the UTFPR Londrina Câmpus Solid Waste Management Commission. They were identified as the main marketing communication strategies used in the environmental and social awareness by the UTFPR Londrina Câmpus Solid Waste Management Commission and to identify its repercussion with the target audience (employees and students). The analysis covers the Commission's outreach material on different aspects, social media, printed materials and events. A semi-structured interview was applied to responsibility by the Commission, for data collection, and a questionnaire was applied to Câmpus attendees. The presented work presents an intervention proposal, where suggestions for improvements in the research results are presented.