Plano de negócios para a implantação de uma queijaria de produção de queijo colonial

Abstract

In this work, a feasibility study was developed for the implementation of a cheese factory in the municipality of Francisco Beltrão, in the Southwest region of the state of Paraná. The purpose of the project was the production and commercialization of colonial cheese, combining a sustainable and efficient structure to meet market demand and value local tradition. The general objective of the work consisted of developing a business plan to analyze the economic and financial feasibility of the agro-industry implementation project. Methodologically, the research was characterized as a case study, with data collection carried out directly with the producer through the application of questionnaires and interviews. The study sought to understand the entrepreneurs' objectives, evaluate the space and necessary renovations for the installation of the agro-industry, in addition to sizing the productive equipment and materials. Integrated into the business plan, a market and economic-financial feasibility analysis was conducted, in which costs, profitability, and indicators such as Break-Even Point, Profitability, and Payback Period were determined. The results of the analysis demonstrated that, at the beginning of operations, the business presented limited profit margins, which made it financially vulnerable to price fluctuations. However, it was concluded that, with a gradual increase in demand and further investments in infrastructure, especially in the cold room area, it would be feasible to expand the production capacity from 400 kg to approximately 1,000 kg of cheese per week, operating five days a week, which would provide greater stability and profitability to the enterprise.