Proposta de indicadores-chave de desempenho na área de produção de materiais pedagógicos

Abstract

This study aimed to analyze the implementation of Key Performance Indicators (KPIs) in the pedagogical production sector of a language school franchisor with over 150 franchises across Brazil. Based on a qualitative and quantitative methodological approach, the research involved direct observations, brainstorming sessions with the team, application of the GUT Matrix to prioritize problems, and the structuring of a Balanced Scorecard (BSC) with indicators aligned to the four strategic perspectives. The study enabled a clear understanding of the main challenges faced by the sector and allowed for the development of action plans focused on improvement. Among the main results, the standardization of content and the reduction of writing errors and rework stood out, resulting in greater efficiency, control, and quality in deliverables. The use of artificial intelligence software, specifically large language models, was integrated as a support tool and contributed significantly to achieving the goals.