Guia para empreendedores: uma ferramenta auxiliar para desenvolver um plano de negócios para micro e pequenas empresas prestadoras de serviços no Brasil

Abstract

Developing a business plan is an extremely fundamental topic for the establishment and longevity of a company, especially when we consider small service providers as an example. Nowadays, these organizations face constant challenges, such as intense competition, the need for continuous innovation, and constraints on financial resources. In this context, a well-developed business plan functions as a strategic resource that guides entrepreneurs in decision-making, financial planning, marketing actions, and operations management. The service sector, characterized by the intangibility of the products it offers, requires a marketing strategy and a focus on customer loyalty. Furthermore, the inherent fluidity of this sector demands that business owners stay alert to fluctuations in demand and adapt their processes quickly and effectively. A well-structured business plan enables more efficient resource management, improved competitiveness, and reduced risks related to the company’s operations. In addition, the business plan provides an in-depth understanding of the market in which the company operates, allowing the entrepreneur to clearly identify their target audience, examine the competition, and recognize emerging trends in the service sector. This mapping is essential for small service companies to adjust their strategies and develop offerings that meet the specific needs of their clients, promoting significant differentiation and adding value to the services provided. In this way, the company can establish a solid foundation that facilitates adaptation to changes in consumer behavior and proactive responses to new demands, thereby increasing its chances of long-term success. Considering the importance of a business plan for the success of small companies, this research aims to answer the question of how the development of a business plan guide can contribute to the creation, growth, strengthening, and expansion of small service-based businesses.