Avaliação do valor econômico de uma empresa: um estudo Madero Industria e Comercio S.A

Abstract

This study seeks to assess the economic value of Madero Indústria e Comércio S.A. through two complementary approaches: the Discounted Cash Flow (DCF) method and valuation by multiples. The methodology establishes a relationship between the company's value and its future cash generation capacity, while also comparing its financial indicators with those of other companies in the sector. To support the projections, detailed analyses are conducted on production strategy, logistics, marketing, and compliance, forming the basis for the assumptions used in the cash flow calculations and market multiples. Alternative scenarios (optimistic and pessimistic) are also considered, along with sensitivity analyses to identify the impact of key variables on the company's value, such as discount rate, cost of capital, and perpetual growth.