Da teoria à prática: um guia para gestão de equipes ágeis com foco em entregas de valor em projetos de software

Abstract

This Undergraduate Final Project (TCC) describes the application and impacts of the agile framework Scrum within a multidisciplinary Business Intelligence (BI) team in the automotive sector, which previously operated using informal management practices. The research, configured as an applied case study with a mixed approach (qualitative and quantitative), was based on the principles of the Goal-Question-Metric (GQM) Model and the Agile Manifesto. Over the course of four sprints, essential agile practices were implemented and adapted, such as backlog structuring, role definition (PO, SM), and the execution of Scrum ceremonies. Data collection utilized interviews, observations, and tracking via Jira Software and Power BI. The results demonstrate significant quantitative improvements: throughput increased by 28%, while the rework rate decreased by 32%. Most notably, the Time to Insight (TTI) for critical indicators was drastically reduced from 10 days to just 2 days. Additionally, the project achieved a delivery Net Promoter Score (NPS) of 65. It is concluded that the structured implementation of Scrum positively transformed the team’s dynamics, evidencing that agile frameworks are fully applicable and effective in delivering measurable value outside the traditional context of software development.