Design, indicação geográfica e terroir: estudo para a rotulagem da cachaça de Morretes (PR)

Abstract

The Brazilian Cachaça is known worldwide and holds major cultural importance. This work intends to develop design guidelines for a packaging project for Cachaça Morretiana, using concepts of geographical indication and terroir, and Glocal Design. To do só, data will be collected through interviews with residents, tourists and consumers. Historical and geographic data of the region of Morretes will also be addressed and used as a basis for the development of packaging design project. The project holds historical and cultural significance for the region, valuing Cachaça Morretiana’s production methods, as well as the possibility of using design as a way to strengthen the local market, focusing on quality and consumer experience. By the end of the study, the expected result is to create a checklist to demonstrate the relevance of the production of the sugarcane spirit from the mountain region of Morretes, Paraná, with recommendations and suggestions for packaging that reinforces the local characteristics and flavours to achieve greater relevance in the Brazilian and international distilled alcoholic beverages markets.