O perfil do consumidor de carne ovina no sudoeste do Paraná

Abstract

This study aimed to identify and analyze the profile of sheep meat consumers in southwestern Paraná, seeking to understand their consumption habits, preferences, and factors influencing their purchasing decisions. The research was conducted using an online questionnaire created on the Google Forms platform, made publicly and voluntarily available between January and April 2024. A total of 105 responses were obtained, resulting in tabulated quantitative data presented by the system itself, which automatically generated percentages for each investigated variable. The questionnaire covered participants' sociodemographic information, such as age, sex, and monthly income range, as well as aspects related to sheep meat consumption, including frequency of consumption, determining factors in product choice, preferred place of purchase, perception of nutritional value and healthiness, preference between fresh or processed meat, and consumption environment (home or restaurants). The results allowed us to profile the consumer and identify that, although lamb meat is valued primarily for its flavor, its consumption is still infrequent and influenced by the availability and access to the product. This characterization contributes to understanding the market and can assist producers and traders in formulating marketing and sales strategies.