Método híbrido de desenvolvimento de produto com utilização de mock-up digital e a voz do cliente no contexto da indústria automotiva

Abstract

One of the factors of a company success is the rapid launch of its products in the market. In software development, this urgency is even greater. Based on this assumption, Agile Project Management has emerged to reduce the time between the idea and the launch of the product. Several studies have been developed to combine the qualities of Agile Management with those of traditional Project Management for application in physical products, i.e. tractors, automobiles, and other items. From these studies the question has arisen: how can digital mockup be used to implement a hybrid project management approach, with customer participation, for physical products? To answer this question, the research used, as a methodological approach, the DSR (Design Science Research), oriented to the solution of problems in the real world and that consists in identifying the problem and motivation, defining the objectives of the solutions, developing an artifact (ie method), demonstrate, evaluate and communicate the results found. The resulting method, in a context of the automotive industry, was applied to an audience of almost 500 people, in four sprints of approximately four weeks each over a vehicular direction. After the application, the method was evaluated by experts using the Delphi technique and, as a result, proved to be feasible, but more applicable to products that have a user interface. The amount of sprints and the time would vary depending on the type of product to be developed.