Fortalecimento da identidade institucional da Universidade Tecnológica Federal do Paraná: uma abordagem focada no clima organizacional e na comunicação interna

Abstract

The objective of this research was to analyze the effects of organizational climate and internal communication on the perception of employees at the Federal Technological University of Paraná (UTFPR), with a focus on strengthening the university's technological institutional identity. In a scenario of growing challenges for Brazilian public universities, characterized by budgetary constraints, changes in educational policies, and the need to adapt to new social and technological demands, understanding the dynamics of internal communication and organizational climate is urgent. These elements play a strategic role in university management, directly influencing employee engagement, institutional cohesion, and the consolidation of the university's identity. To this end, the research adopted a qualitative approach through a case study. The study was conducted using a systematic literature review with the Iramuteq software to identify essential characteristics of communication, organizational climate, and institutional identity, in addition to analyzing internal UTFPR documents. Primary data collection was carried out through semi-structured interviews with employees from two strategic directorates of the Rectorate. The analyses revealed the need to strengthen UTFPR's technological identity, despite existing efforts by directorates and departments to improve internal communication and the results of internal evaluations. A weakness in internal communication was identified, which directly affects servers' understanding of what it means to be a technological university; therefore, an action proposal was developed to strengthen this identity. In conclusion, the results point to the necessity of enhancing actions with the support of communication. It is suggested that continuous and strategic mediation of communication between the institution and its servers is fundamental to strengthen the sense of belonging and consolidate UTFPR's technological identity.