Proposta de um modelo aplicado para o desenvolvimento da criatividade para inovação

Abstract

Innovation is the outcome of the creative human being and is essential for the development and competitiveness of organizations embedded in the knowledge economy. Given that creativity is the foundation of innovation and a phenomenon that has accompanied the course of human history - and considering the growing relevance of innovation - it becomes imperative to advance the understanding and development of models and tools that support individuals and organizations in their creative processes aimed at innovation. Accordingly, this study aims to develop an applied model of creativity for innovation in organizational contexts, grounded in the enhancement of individuals' creative capacity. A systematic literature review revealed that, although the topic has been extensively studied, the focus has predominantly been on the dynamics and/or outcome evaluation of the creative process. A significant gap was identified concerning scientific advances in the development of applied models specifically designed to foster individuals’ creative capacity with an emphasis on innovation. The literature review also informed the discussion and formulation of three theoretical models - of creativity, of innovation, and of creativity for innovation - which collectively served as the conceptual foundation for constructing an applied model for the development of creativity oriented toward innovation. Through two stages of Semantic Similarity Analysis supported by Artificial Intelligence, the Applied Model was developed and proposed as a structured approach to fostering the educability of creativity in organizational contexts. The model comprises five Educability Dimensions, 25 operational foundations, 75 maturity assessment questions, and 184 key elements (including indicators, tools, best practices, methods, personal characteristics, and competencies) that can be intentionally developed and learned.